WATCH: Shocking new Drink Drive advert ‘celebrates’ people dying in car crashes

The controversial new advert, which shows emergency crews responding to a fatal car crash, is chilling

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by Kayleigh Dray |
Published on

The Drink Drive advert first shows a silver car upside down with a woman and man trapped inside, as firefighters smash open the window in an attempt to save them.

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But, as they get to work, emergency staff begin singing along to Kool And The Gang's 1980 hit 'Celebration'.

They, along with police and paramedics, continue singing along as doctors try unsuccessfully to resuscitate the man, and as police notify his family.

But it's that final chilling scene that will send a lump to your throat.

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"In fifty years, drink driving deaths have fallen from 1,640 a year to 230.

"But that's still 230 too many."

The Think! road safety campaign hopes the shocking contrast of the cheery 1980s song and the car crash scene will help change attitudes - but do you think 'celebrating deaths' in this advert will make people think twice about drink-driving?

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Let us know via the comments box below now.

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