The new 'No More' campaign is based on the remarkable true story of one very brave woman, who was desperate to find help when she was being abused by her partner.
She dialled 911 and, rather than tell police what was happening and expose herself to her abuser, she pretended to order a pizza.
After a few moments, the 911 dispatcher realises what's happening, and quickly promises to send an officer to the woman's house.
Listen to the conversation for yourself below:
The conversation in full:
"I'd like to order a pizza for delivery."
"Ma'am, you've reached 911. This is an emergency line."
"Yeah, a large with half pepperoni, half mushrooms."
"Um, you know you've called 911? This is an emergency line."
"Do you know how long it will be?"
"OK, ma'am, is everything OK over there? Do you have an emergency or not?"
"Yes."
"...and you're unable to talk because?"
"Right, right."
"Is there someone in the room with you? Just say 'yes' or 'no.'"
"Yes."
"OK, um, it looks like I have an officer about a mile from your location. Are there any weapons in your house?"
"No."
"Can you stay on the phone with me?"
"No. See you soon. Thank you."
The ad finishes with the powerful message: "When it's hard to talk, it's up to us to listen."
It will be aired at the Super Bowl in a bid to raise awareness about domestic violence - an issue which has plagued the National Football League for some time.
Last year, Baltimore Ravens player Ray Rice was caught on CCTV when he punched his then-fiance in an elevator, knocking her unconscious.
He was then seen dragging her body from the elevator and into the hotel corridor.
Rice was only suspended for two games, and the NFL came under fire when the Ravens tweeted that "Janay Rice says she deeply regrets the role that she played the night of the incident."
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