We all know that children should absolutely 100% NOT be smoking - well, to be honest, we all know that adults shouldn't be smoking either - but it can be mighty hard to kick the habit once you start.
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But what happens when a young child, clutching a packet of cigarettes, goes up to smokers and asks them for a light?
That's what this new social experiment has attempted to find out, having 9-year-old Jenson rush up to smoking grown-ups and ask them for help lighting his ciggie.
The range of reactions are quite surprising - although none so much as the first woman he speaks to.
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Check it out:
We're actually very heartened to see that so many adults, even young teens, will refuse to help a little boy start smoking.
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One woman physically took the cigarette away from the boy, while many others urged him to kick the habit - admitting that they wish they could do the same.
What did you think of the video? Let us know via the comments box below.