WATCH: The ‘chokeables’ advert that saves children’s lives

St John Ambulance’s ‘chokeables’ advert has saved countless lives of children up and down the country

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by Fiona Day |
Published on

If you baby started choking, would you know what to do?

Would you even be aware of how many household items your baby could choke on?

A new TV advert from St John Ambulance service has already saved the lives of at least 36 children and babies.

Actors David Walliams, David Mitchell, John Hurt and Johnny Vegas voice the characters of small ‘chokeable’ objects who explain how you can save your baby from choking at home.

It has now been viewed online more than 7 million times.

The Metro reports that it helped mum Becca Hensman save her young baby.

She explained: “I was sat on the sofa with my 12-week-old baby boy asleep in my arms when suddenly he started making a strange noise and started to go a funny colour.

“It became very clear quickly that he was choking on something. I’d seen the St John Ambulance advert a few days earlier so I flipped my son over on to my leg and after the third back slap I gave him he coughed.

“My dad checked his airway and luckily the obstruction cleared – my son had been sick in his sleep. If I hadn’t seen that advert I’m not quite sure how I’d have reacted but thankfully I had so I knew what to do straight away.”

Chief executive from St John Ambulance told the paper: “The success of the campaign has been staggering, with over seven million views in our first few weeks.

“It’s thanks to them spreading the word that so many people have been able to save a child from choking.”

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