Reshma, like many beauty bloggers before her, has created a video all about getting that perfect red lipstick pout.
Beginning much like any other beauty tutorial, she cheerfully advises viewers to exfoliate their lips with a toothbrush, apply lip balm to keep them moisturised, and use liner to get the perfect shape.
But, when it comes to advising viewers on where to buy that ‘perfect’ lipstick, Reshma shares the shocking truth about her scars.
“You’ll find a red lipstick easily in the market,” she says, bravely staring down into the camera. “Just like concentrated acid.”
In 2014, Reshma was the victim of an acid attack when she visited Northern India to take an exam.
The sulphuric acid was reportedly thrown at her by her own brother-in-law.
She lost her left eye in the attack, her right eye is partially closed and infected, she has been left with severe burns, and she is in need of surgery to repair the muscles around her mouth.
And Reshma is not alone; according to the BBC, there are as many as 1,000 acid attacks in India every year.
The victims are predominately women - and the most common motives are rejected marriage proposals and sexual advances.
Reshma has shared her videos to raise awareness about the horrific nature of these crimes - as well as encourage viewers to sign the Make Love Not Scars petition that seeks to ban the over-the-counter sale of acid.
They explain: “The kind of pain experienced as a result of an acid attack is unimaginable. Victims face traumatising after-effects including, but not limited to, peeled skin, loss of eyesight and hearing, exposed bone and cartilage, fatal infections, loss of sensation, amputations, skin replacements and grafts and most of all, the pain of having to live their entire life with severe disfigurement of the face and limbs.
“We must come together and end this injustice once and for all. Sign the petition to ban the sale of acid to common people who have no use for it.
“Acid does not belong in homes, schools and hospitals.
“There are various alternative and safer methods to clean your homes and it is time to let our Government know that we will no longer accept easy sale of acid.”