Volkswagen have come up with a unique idea to advertise their range of models in their new ‘There’s a Volkswagen for all of us’ campaign.
The German manufacturers have likened each car’s characteristics to a breed of dog, with their golf GTI being compared to a husky: ‘A great combination of power, speed and endurance.. fun-loving, mischievous and obstinate.
The 60 second advert hit our screens during X Factor, and starred 36 canines from Chihauhas through to a Bernese Mountain Dog.
The cast of dogs, many of whom are seasoned TV stars, were looked after by a team of dog wranglers, who (plus vets) were around to tend to the dogs every need.
Nikki Pates, Volkswagen’s Communications Manager, commented: ‘It’s easy to promote a single Volkswagen, but to convey the sheer breadth of our range of over 20 cars was quite a challenge. We had great fun matching dogs to cars and the filming was like nothing I’ve ever done before. The dogs were fantastic and we hope this ad puts a smile on people’s faces.’
Check out www.volkswagen.co.uk/dogs - which details the features of each car in the range in a rather unique way.