In the clip, created by DareLondon for the Mankind initiative, we first see a man getting violent towards his female partner.

Almost immediately, passers-by get involved and tell the man to stop, with one threatening to call the police.

Next, we see the same couple, played by actors, in a role reversal situation. This time it's the woman getting violent with the man.

The reaction from the public is strikingly different: not one person intervenes to help the man. In fact, some can be seen to be laughing as the couple argue.

At the end of the video, titled #VolenceisViolence, we are given the statistic that 40% of domestic violence is suffered by men.

Users on social media have been reacting to the video, outraged as to why nobody stepped in to help the man.

One user wrote: “That #ViolenceisViolence campaign is incredible, I can’t believe that people would just ignore a man being abused by a woman #ManKind”

Another posted: “Sad world. Woman hits man, and all is laughing….”

Watch the clip and let us know your thoughts via the comments box below.