The video, which is part of a campaign launched by the Belgian Road Safety Institute (BIVV/IBSR), saw six people head out to meet with a friend.
READ: HOW TO DEAL WITH GRIEF AND SEPARATION
"I want to be strong but how is that possible? I am a father who is burying his daughter"
When they arrived, however, they were ushered into a room filled with their crying family and friends and asked to take a seat.
Moments later, they realised that they were at a funeral. Their own funeral.
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Why?
Each of the people in the video had recently been caught speeding. To teach them first-hand how speed can kill, each watched as a beloved friend, brother, sister, wife, mother or father stood up to read a eulogy… giving them a much-needed - and very emotional - wake up call.
READ: 50 INSPIRATIONAL LIFE LESSONS TO SHARE WITH THE IMPORTANT PEOPLE IN YOUR LIFE
The concept comes from some sobering facts. For example, 3,500 people die every day in traffic-related incidents and 50 million are injured every year on the world's roads.
But even knowing these numbers, we sometimes don’t truly take into account the real issue at hand — we just complain about having to pay a hefty fine or getting points on our license.
That is, until it’s too late.
The experiment shown in the video above brings reality much closer to home and, despite being in another language, we think it will have a huge impact on viewers.
["Not all pregnancies have a happy ending": One couple reveals how to support a family if their baby dies](https://closeronline.co.uk/news-real-life/opinions/pregnancies-happy-ending-one-couple-reveals-support-family-baby-dies/ ""Not all pregnancies have a happy ending": One couple reveals how to support a family if their baby dies")
Do you think this is a good way to drive home the importance of road safety?