Despite it being one of the most natural things in the world, for some bizarre reason there's still so much stigma against women who breastfeed in public.
And showing just how much distaste some ignorant folk have towards a mother feeding her baby out and about, one man has been filmed abusing a mother whilst breastfeeding.
In the totally unprovoked verbal attack, onlookers could see a man target new mum Jessie Mahar from Connecticut, USA.
The mother was simply breastfeeding her newborn baby when the stranger felt the need to shout abuse to not only the mother, but citizens around her that stood up for her right to do so.
In the clip, the clearly panicked woman said:
"Because I'm feeding my baby, this man is going crazy, and I'm shaking.
"He wants a refund because I'm feeding my baby."
On her Facebook post she explained that before she took her phone out to film the incident, he had called her "disgusting." She wrote:
"Before the video started rolling he looked at me and said (very angrily), 'Can't you do that somewhere else?... That's f*cking disgusting.. You are nasty'."
But luckily for the mum, not everybody in the fast-food chain is so easily offended by the female body, as one woman can be seen going over to the lady to comfort her and assert she has every right to be doing what she's doing.
The friendly onlooker said:
"No don't shake you're fine - he has no right to be doing what he's doing. You have a baby in you hands…
"You shouldn't be ashamed of feeding your baby! This is a beautiful moment right now. If he doesn't like it, he can go."
Hear hear!
And you can hear Jesse well up as she thanks the kind people jumping to her defence.
Watch the full clip here:
"All the horror in the world, this is the last thing he needs to worry about."
We couldn't agree more.
Have you ever experienced similar breastfeeding backlash?
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