Tempted by a plate of free 'taster' sausages, supermarket shoppers happily wheeled their trolleys over and began to sample the meat on offer.
But, when the deli counter butcher picks up a live piglet and pops it - squealing - into a meat grinder before their very eyes, their enjoyment quickly turns to horror.
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Thankfully not all was as it seemed...
Watch the footage for yourself below:
The prank video was shared into a thread on Reddit, where users commented on the reactions of the horrified shoppers.
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One wrote: "It's quite funny to see the woman enjoying the sausage, but when she sees the little pig she is suddenly disgusted. It really shows how a lot of people buy pre-packaged meat and don't even think about the origin.
"I'm not a vegetarian or vegan, but I do try to think about the (quality of) life an animal had before I put it on my sandwich.
"I mean, she actually spat out the pork."
Another added: "It's really odd to see how disconnected the average person is with reality."
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**What did you make of the prank video? Let us know your thoughts via the comments box below now. **