Kris Jenner started off well when she hit the NTAs 2015 stage; she made a few jokes, she looked pretty amazing in a fitted white gown, and she had the added glamour of bringing her own Keeping Up With The Kardashians cameraman out with her.
Momentarily distracted by Dermot O'Leary, she gushed: “May I say you have the most handsome television host.
“I just wanted to give you my condolences because I would have voted for you.”
That done, she turned to the task at hand; reading out the nominees.
Cue the horror.
It all started fine with Celebrity Juice - both words which Kris understands and is aware of, even if she may not have seen Keith Lemon's show.
But Geordie Shore? Not so much.
After a hideous long pause, the Kardashian momager attempted: "…Georgie Shore?"
And things only got worse from there.
Missing out The Walking Dead and Game Of Thrones completely, the cut scenes finished and the cameras returned to a quiet audience - a few of whom were giggling nervously.
Poor Kris, like a rabbit in the headlights, stood staring helplessly into the far distance, mouth working silently.
Finally, after what felt an age (but was, in fact, just mere moments), she blurted out: "The Walking Dead!
"And Game of Thrones."
Phew. That over with, she quickly ripped open the envelope, congratulated Keith Lemon and the gang for winning 'Best Multi-Channel', and scuttled back off stage.
Bless her. Don't worry, Mrs J - it can happen to anyone.