In their recent ‘Truly. Madly. Cheeky’ campaign, one of the model’s bum cheeks seems to have been airbrushed away, while the other looks natural and healthy.
Facebook users were quick to pick up on the mistake, with one joking ’Truly. Madly. Deformed.’
Another took issue with the ‘half-assed’ (good one!) photoshopping.
Truly. Madly. Cheeky. http://i.victoria.com/5JE > >
Posted by [Victoria's Secret](https://www.facebook.com/victoriassecret) on [Friday, September 25, 2015](https://www.facebook.com/victoriassecret/posts/10153707430409090:0)
‘I don’t think you can call it cheeky if she only has one cheek,’ they wrote, while another said ‘horrible, horrible photoshopping.’
Many commenters on the social network compared VS to Aerie, an underwear brand that supposedly does not photoshop or overly sexualise their models.
Another argument kicked off on the photo after some users campaigned for VS to use ‘curvier’ models, as opposed to their usual slim set women.
However others argued: ‘Not all women are curvy.’
One added: ‘They don’t have to be bigger. Y’all need to lose weight instead of trying to make models fat so u can feel better about yourselves.’