Pepsi Max tampered with mirrors in the male and female bathrooms at a London-based cinema - and the results were terrifying.
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As customers approached the mirror, they were suddenly confronted with a reflection of themselves that they didn’t recognise.
Their faces had morphed into spooky Halloween characters - including a werewolf, devil and evil clown.
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While some recoiled in horror at their shock new look, many were intrigued by the trick, and stuck around to try out different faces in the mirror.
The prank was created using facial tracking technology and augmented reality software. The video was created for the brand’s Unbelievable Channel.