The attack happened on a Russian 'Touch The Truck' style gameshow, where eight contestants compete to win a car.
The rules specify that the last person left touching the car, wins the prize.
The video, which starts halfway through the game, shows the bikini clad female contestant waving her shoe in the male contestant's face, whilst he looks unimpressed.
The man lets go of the car, forfeiting his place in the competition, before launching himself at the woman, grabbing her by the hair and hurling her to the ground.
He then strikes her in the face, before walking back to the car and putting his hands back on the prize- despite having lost his place in the competition.
The victim remains crying on the floor until a presenter walks over to check if she’s okay, and the camera zooms in to reveal her tearful bleeding face.
The video has already had over 100,000 views, but shockingly many comments seem to imply she ‘deserved the attack’.
'She was antagonizing everyone on that set. Spitting on them, cursing at them, hitting them with shit, slapping them. The guy that ended up throwing her to the ground and punching her kept his cool the entire time until this point. Prior to throwing her down he had repeatedly asked her to stop, but she persisted,’ one viewer wrote.
But another viewer jumped to her defence, replying:
'He broke her nose because she touched his face with a shoe? And you people think that's a normal reaction? Let's say that's your mother or sister or girlfriend.
Would you still say she deserved to get her nose broken?' wrote one.
What do you think of this shocking footage?