In what could be the biggest money-maker since Viagra, Maker Sprout pharmaceuticals claim that their wonder drug doubles the number of ‘satisfying sexual events’ for women.
Flibanserin works on the brain - boosting the chemicals that lead to sexual desire.
But it hasn’t bee certified for use in the UK yet, and was rejected twice in America, based on the fact it has side-effects such as drowsiness.
Cindy Whitehead who works at Maker Sprout highlighted the difference between male and female products on the market.
‘Men have a number of treatment options for sexual dysfunction. We haven’t yet gotten to one for women’s most common dysfunction.’
‘We live in a culture that has historically discounted the importance of sexual pleasure and sexual desire for women,’
‘Up until now, the treatment paradigm for women with sexual dysfunction has essentially been: Let’s take a drug that works in men and let’s see if it works in women.’
Unlike vigra, the commonly prescribed drug that increases blood flow to the genitals, allowing successful sex acts to take place, flibanserien works on the brain and its chemicals.
As Whitehead explains, it increases ‘excitatory factors for sex’ - dopamine and norepinphrine - while decreasing serotonin, which can quell the sex drive.
But the fact that the drug has yet to be approved over worries of its effectiveness, has caused many women’s rights groups outrage.
‘We live in a culture that has historically discounted the importance of sexual pleasure and sexual desire for women,’ says Terry O’Neill from the National Organization for Women.
‘And I fear that it’s that cultural attitude that men’s sexual health is extremely important, but women’s sexual health is no so important. That’s the cultural attitude that I was to be sure the FDA has now, maybe unconsciously, imported into its deliberative process.’
The FDA deny this is true, and say their concerns are purely based on whether the drug works, and if it has dangerous side effects.
Boost your sex life with these top tips:
Reboot your love and sex life and get back your 'dating mojo
DON'T DO WHAT YOU'VE ALWAYS DONE, or you'll get where you've always got - nowhere!
Stop going to the same places, doing the same things, seeing the same group of friends. Meeting someone is about exposing yourself to as many new people as possible. Any break in your usual routine turns up new possibilities, so walk a different route to work or join a new gym. Make it a rule to go to any event where you won't know all the people coming.
DO AN OUTSIDE-INSIDE MAKEOVER.
Get a pal whose style you admire to go through your wardrobe and give honest opinions on your clothes, hair and make-up. Read a style blog and get their regular updates (Camilleovertherainbow.com is great) and get out of a beauty rut for £10 a month with a beauty-subscription service that delivers you new products to try out (try Glossybox.com). Regularly doing new things like this gets your brain in the habit of challenging itself.This means, when it comes to men, you'll be less inclined to stick to a "type" and more likely to challenge your perception of the "perfect" partner. If you feel you need to, go to see a therapist (visit www.relate.org.uk or www.bacp.co.uk) to work through any issues. If you're feeling strong, you'll attract someone to be proud of.
MAKE A MAN WISHLIST - ONE THAT'S BASED ON QUALITIES NOT APPEARANCE OR MATERIAL POSSESSIONS.
Focus on looks and you narrow your choices. Besides, numerous studies show appearance and money aren't what makes people happy in love long-term. Focus on personality traits instead - "kind", "intelligent" and "loyal" rather than "tall" and "loaded."
MAKE PEACE WITH YOUR PAST
Don't idealise your exes - if they were perfect, you'd still be with them.
DON'T USE MATES AS SUBSTITUTE PARTNERS.
When you're single, friends are a lifeline - just don't spend so much energy and time seeing friends, you have no time left to date. Don't be scared to be alone - it's what will drive you up off the sofa to meet someone.
LOOK FOR LOVE BUT DON'T LET IT BE YOUR PRIME FOCUS
Aim to live your life to the full. The more relaxed you are about finding a partner, the more attractive you'll be. Enjoy whatever it is you are doing and love will find you.