It is hoped that offering incentives in deprived areas will in turn improve health rates.
Breastfeeding is considered by experts as the healthiest way to feed a new born. Breast milk is thought to prevent stomach upsets, chest infections and allergies but also boost IQs.
Not only does it provide a baby with important nutrients but also acts as a way to bond mother and baby, therefore acting as a means to prevent post natal depression. Studies have also suggested that breastfeeding can prevent the development of breast cancer.
The UK has the lowest rate of breastfeeding in Europe and stigma that surrounds breastfeeding- such as feeding a baby in public- has made new mums nervous about opting for breast milk.
Critics have blasted the scheme, saying it is yet another symptom of a ‘nanny state.’ Those running the scheme also admit they have no way in proving that the mothers are using breast milk. Some mothers will lose out on the scheme if they find breastfeeding to painful.
A doctor from the University of Sheffield said: We think there are benefits to babies, mums and to society for breastfeeding. We are exploring one particular way that might improve breastfeeding rates.’
To qualify for the reward, mothers will have to breastfeed their children for 6 months and those who take part in the scheme will get £120 for the first 6 weeks they are breastfeeding.
It is hoped that through the scheme, more mothers will take up breastfeeding and the practice will become more accepted as part of a natural relationship between mother and baby.
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