It was only recently that Tamara Ecclestone was accused of 'spoiling' her daughter after she posted a lavish Instagram photo and now another mum has been slammed after posting a photo of her kids Christmas presents.
Emma Tapping went viral last year after she posted a photo of the 300 gifts under the Christmas tree for her three children and this year there's even more presents!
The mum-of-three's picture took the internet by storm in 2015 after she spent £1,500 on 300 gifts for her children Mia, 14, Ella, ten and her baby Tatum.
However, after people named her 'abusive' for spoiling her children, she hit back and wrote on Twitter: "Will I post another pic of my tree? You bet your grandmas nipples I will.
"Seeing as my picture has gone viral (without my consent!) here is my tree. I LOVE Christmas I LOVE spoiling my kids in the festive season and I work damn hard to make sure it is every bit as amazing as it can be.
"So 2 fat fingers up to all the judgemental assholes and big thanks to the normal, everyday people who don't really give a shit about SOMEONE else's Christmas tree or got into the festive spirit with me.
"Merry Christmas everyone. Share share share"
And staying true to her word this year she posted a photo of her tree with a whopping 350 presents. She posted the photo on Facebook and wrote: "Another year of hard graft, saving and planning. Another year of my family making me proud every day. They deserve a great Christmas. The haters will hate but nothing and no one will change how I do Christmas"
Not only has Emma gone bigger this year but she's also spent £2,000 on the kids presents which include some gifts especially for Christmas Eve. The mum-of-three who will appear in the Channel 5 documentary Xmas Excess: Parents Splash The Cash on Thursday told The Sun that this year the kids have about 96 presents each compared to last year's 85. She admitted that she does spoil her children: "I would say at Christmas yeah I do, but I don't spoil them throughout the year.
"They get their necessities, their school uniforms, the things that they need, but we don’t go on holidays abroad, they don’t go on big shopping sprees – anything they want they get it for Christmas."
And Emma has admitted that she loves seeing her family's faces when they receive their gifts: "I do go overboard at Christmas, definitely. It's loads of pressies, loads of food, stuffing your face and just relaxing, having a good old day."
Emma has set up a Facebook page The bossmum Money Saving Specialist to help other parents save money throughout the year by finding the best deals, bargains, freebies, competitions and tips.
And even though lots of people supported Emma on social media a few people have criticised her for buying hundreds of presents. One person commented: "If i were a kid I'd be like 'Oh great, I get to unwrap a year's worth of soap and clothes...' I would get so bored. To each their own, if your kids love unwrapping soap, more power to ya. We just stock pile and get real presents for Christmas."
Other people wrote:
"Get a f-cking grip!!! Talk about teaching kids to be materialistic!! No wonder the youth of today is as f-cked as if it! Good luck spoiling your kid's future by throwing gifts at them, they'll expect that all their lives, try helping out the less fortunate"
"It seems so sad that Christmas is all about being materialistic. It doesn't need to be. Why not create memories and not the need to consume so much unnecessarily? You can appreciate your loved ones without buying & spending so much. I hope you and yours have a great Christmas, but I feel sad for you and everyone else whose goal is to buy and buy and buy."
"That young boy may not presently be a brat as you claim, but Mark my words, a few years of this type of mass present giving will soon give him a sense of entitlement that is incomparable and he will certainly expect the world without earning it"
Although someone joked: "Looks great x Did you get neck ache and back ache from wrapping all that . I dread wrapping up presents I ache like hell after lol xx"
And another person commented: "That's aloooott of presents, where's my invite lol? The only thing that scares me is the cleaning up afterwards lol, hoping you and your family enjoy Christmas x"
You can watch how Christmas unfolds for Emma's family on Channel 5's documentary Xmas Excess: Parents Splash The Cash on Thursday at 8pm.
Would you buy your children hundreds of presents?
Let us know on Facebook or Twitter (@CloserOnline).
You might also like to read…
Mum shares the BEST way to tell your kids the "truth" about Santa
These pictures of a baby meeting Father Christmas for the first time will melt your scroogish heart