How one simple gift turned Mrs Hinch into an Instagram sensation✨

Who knew that one little present from her mum would change Sophie Hinchliffe's life...

mrs hinch cleaning

by Arianna Chatzidakis |
Updated on

"When my mum gave me a bottle of disinfectant, insisting that I absolutely must try it, I wasn’t surprised. She's really house proud, and I used to see her take care of our family home and make it spotless before guests came to stay - clearly a love of cleaning runs in the family!

"My mum is my best friend and my rock. Her home always smells so nice and her items are in their right place. As well as giving me the disinfectant, she started sharing cleaning tips with me, like how to remove spilt wax from a hard floor, or how to use a lemon to help clean your microwave and keep your fridge fresh!

"Of course, I became addicted to the lavender smelling disinfectant that I was gifted. I even started an Instagram page @mrshinchhome, posting pictures of my spotless home! I was proud of my grey interiors, and shared tips on how to achieve a chic look on a budget. I found my home decor inspiration from the internet and Instagram - I love that everyone has their own style and all homes are different.

"Then, one afternoon, while cleaning my bathroom, I posted a silly video to my Instagram page. Dancing as I cleaned, I hoped it would make some people smile – but the clip went viral!

"Now, over a million people follow my cleaning tips online, and stores even have sections dedicated to products I’ve recommended – including that very first bottle of disinfectant. That little gift from mum really did change my life."

This Christmas, head to to give a gift that helps someone you love discover their gift and to for the chance to win a gift for you and a loved one.

Plus, shop our edit of gifts that will make your home Instagram-worthy below:


closer influencer mrs hinch - commercial very

clock christmas gift1 of 6

Grey Wall Clock, £34.99 from Very

Take a leaf out of Mrs Hinch's Instagram aesthetic and gift someone this gorgeous grey walk clock. The Roman numeral dial and serpentine hands give this pretty clock a timeless quality.

sequin pillow cushion2 of 6

Catherine Lansfield Reverse Sequin Cushion, £14.99 from Very

Help someone bring a sparkling style into their space with this reverse sequin cushion, which at £14.99 is a real steal. Ooh la la!

marble photo frame grey3 of 6

Iframe Grey Photo Frame, £9.99 from Very

Now here's a winning Christmas gift that everyone will love. This minimalistic grey photo frame can be used to showcase a treasured family photo, holiday snap or funny pictures of the kids.

yankee candle christmas4 of 6

Yankee Candle Fluffy Towels Large Jar Candle and Reed Diffuser Set, £39.99 from Very

Who doesn't love receiving a candle for Christmas? This white one from Yankee Candles is inspired by the smell of freshly laundered towels, soft and warm from the tumble dryer. Mmmmm.

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Set of 9 Diamante Heart Christmas Tree Decorations, £12.99 from Very

Help a loved one create their very own winter wonderland with these romantic heart hanging decorations. Covered in sparkly sequins and finished with ribbon hangers, they'll be the perfect addition to any home.

fleece throw gift homeware6 of 6

Catherine Lansfield Ghost Faux Fur Throw, £39.99 from Very

Add a cosy feel to any home with this snug throw. Your loved one will love relaxing under this soft number while watching Christmas movies, as well as using it to add a touch of glamour to their living room.

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