The 2018 John Lewis Christmas advert is here!
After much anticipation, the 2018 John Lewis Christmas advert is here and it's going to give you ALL THE FEELS. This year's advert features British superstar, singer and songwriter Sir Elton John, and shows him in present day playing his piano and tracks back through his life to the moment he first received his piano as a gift.
The advert titled, 'The Boy and the Piano', features Sir Elton John playing his hit 'Your Song' and how it's evolved over time. 'Your Song' was first released nearly 50 years ago and proves to be a timeless classic in the heartwarming Christmas advert that aims to spread the message that 'Sometimes a gift isn't just a gift'.
Check out: The best maternity Christmas jumpers for women
The best maternity Christmas jumpers for pregnant women 2018 - slider
1. Maternity Santa Baby Christmas Jumper
This cute, christmas-tree-green knit from Boohoo would be a very cute addition to your winter wardrobe. Get yours now!Maternity Santa Baby Christmas Jumper, Boohoo, £12
2. Red Reindeer Maternity Christmas Jumper
Ok, so not only is this a PROPER Christmas jumper for pregnant mums, but you can even get a matching one for your children! So cuuuute. Red Reindeer Maternity Christmas Jumper, JoJo Maman Bébé, £35.
3. MATERNITY Cable Knit Jumper
More of a winter wooly than a garish Christmas jumper, but this cable knit crew neck is sure to keep you and your bump lovely and cosy for the next few months...MATERNITY Cable Knit Jumper, Topshop, £20
4. Reindeer Fair Isle Maternity Jumper
Yet another traditional Christmas jumper, this time in a Fairisle pattern. You can buy a matching one for your little one too!Reindeer Fair Isle Maternity Jumper, Jojo Maman Bebe, £35
5. Maternity bump's first christmas jumper
A supersoft, Christmas maternity jumper in pale pink, with the added bonus of shimmering snowflakes to add a touch of festive magic.Maternity bump's first christmas jumper, Mothercare, £25
6. Maternity Santa Baby Christmas Jumper
This jumper is a little more subtle, in a more low-key shade of black, but still with a sweet 'Santa Baby' design on the belly. We love it.Maternity Santa Baby Christmas Jumper, Matalan, £16
7. Wine Pocket Christmas Jumper
This novelty jumper with stocking/wine holder combined is one of the best things we've seen this year. It is simply fabulous and what every mum-to-be needs this Christmas.Wine Pocket Christmas Jumper, Want that trend, £23
8. ASOS DESIGN Sequin Christmas jumper
So this isn't technically a maternity jumper, but the style is oversized so it will definitely do the job, as long as you get a size or so bigger. It was far too cheery and sparkly to pass up! We love. ASOS DESIGN christmas slogan jumper with sequins, ASOS, £28
9. Maternity Red Cable-Knit Turtleneck
This chunky, red, christmassy knit is on the pricey side but will keep you nice and toasty all winter! You won't even need a scarf as the polo neck style will be warm enough around your neck. A high quality, Christmas knit not to miss. Maternity Cable-Knit Turtleneck Pullover Sweater, GAP, £49.95
Watch the 2018 John Lewis Christmas Advert
Sir Elton John spoke about his feelings about the advert said: "The John Lewis Christmas campaign has so many warm memories for me and my family.
"It's been a lovely opportunity for me to reflect on my life in music and the incredible journey I have been on, and how first playing my grandmother’s piano marks the moment when music came into my life.
"The ad is absolutely fantastic and I've truly loved every minute of being a part of it."
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This is the second time that John Lewis and Partners have used the song as back in 2010 Ellie Goulding recorded a version of the song for use on their Christmas advert, 'A Tribute To Givers'.
The John Lewis adverts have become as much a signal that Christmas is coming as the Coca Cola truck adverts. They've produced some truly heartwarming adverts over the years, check out some of the best John Lewis Christmas adverts.