Tampon adverts are (obviously) aimed at women, but have you ever wondered how they would differ if men were visited by Aunt Flo instead?
One filmmaker has decided to explore the gendering of tampon adverts by imagining a product geared towards blokes.
Whilst us ladies are told we need to make our periods ‘discreet’, men are praised for putting up with their imaginary monthly periods, crediting them for their ‘manliness’.
Everything from the rugged, sweaty actor to the ‘game face’ expression scream testosterone fuelled action.
Would you rather tampon adverts were less ‘feminine’?
Watch the hilarious ‘advert’ below and see for yourself.
The video was created by charity Water Aid, find out more HERE.