WIth the likes of X Factor judge, Mel B, songstress, Jessie J and fashion queen Sarah Jessica Parker already fans, it's set to be the must-have gift for Xmas.
Featuring a varsity style initial, the scarves are the perfect personalised gift this crimbo for anyone, from your best mate to your grandpa.
Available in a range of vibrant shades, we're lusting after the mustard and navy combo to nail a touch of retro style.
SJP has stuck to her signature pastel shades, while Jessie's rockin' the classic colour combo, navy and red – nice
Launching today (28th Oct 2014), Alphabet scarves will be sold in Matalan stores nationwide and www.Matalan.co.uk and are priced at £10 for adults and £5 for children.
All profits go to Alder Hey Childrens Hospital to fund the new state-of-the-art education and research centre 'Alder Hey in the Park'. Planned to open in 2015, Europes only children's 'hospital in the park' will bring together excellent care, technology and design to provide the best possible healing environment for children and their families.
Other celebs championing the stylish scarves are Lilah Pasons, Nicola Roberts, Abbey Clancy and Wayne Rooney, to name but a few.
We predict these are going to sell out fast so get your skates on and nab a feel-good gift, we'll see you at the checkout!