The game, which has already claimed the lives of two people in Ireland, involves players filming themselves drinking crazy cocktails – often using various types of alcohol and even household cleaning products – before posting the video on Facebook.
Isaac, 20, drank a cocktail which included wine, vodka, whiskey and larger, causing him to collapse and die in the early hours of the morning. His friend has since said that Isaac told him he wanted to ‘drink something messed up.’
Originally from Essex, Isaac was living in London and working at a hostel in Woolwich. His friend, Daniel Lee, 30, said: “He was telling me that he was NekNominated and I’d never heard of it. He said he’d been given a dare to drink something messed up.
“He told me other people were putting Listerine and toothpaste into their drinks but he said he just wanted to mix loads of alcohol and down it. He said, ‘I want to outdo people; I want to do something that nobody has ever done.”
Mr Lee had been in the pub with Isaac before he’d headed up to his room in the hostel to complete his nomination.
He said: “A little later I went upstairs to the hostel and I saw Isaac laying on the ground. The paramedics were trying to revive him but he was dead. He wasn’t moving, I knew he was dead.”
Tom Obiwale, who also worked at the hostel, told how Isaac had downed the deadly drink while he filmed it.
Tom said: “After he drank the pitcher he didn’t look well, so we took him to the bathroom where he started vomiting. But within two minutes he had collapsed.
“They called paramedics, who arrived within four minutes. They did their best but he was dead.”
Isaac's heartbroken mother has said: “I kissed my son goodbye 10 hours ago”, calling it the ‘worst day of my life.’