Creators Laurent Simon and Aidan McClure revealed that they came up with the idea of the story of the bear and hare.
The premise is that the bear misses Christmas every year, so in an effort to insure that the bear doesn’t miss out again, the hare sets about creating an amazing Christmas especially for him.
So the hare gives his best friend the ‘gift of Christmas.’
The creative duo along with their animation team explored mixed-media techniques, eventually settling on a mixture of classic sketches and stop-motion animation.
With lots of time and effort the clever film makers succeeded in creating an original and immensely popular Christmas ad for the department store.
The advert featured Lily Allen covering Keane's 'Somewhere Only We Know' which went straight to no.1.
Check out the video below: