Just as the Matador was about to deliver the killing blow to the bull in front of the cheering audience, the bull charged, flinging the man into the air.
The animal then gored the bullfighter in the neck as he lay on the ground, screaming in pain.
Lorenzo Sanchez, the Matador in the ring at the time, managed to get to his feet and escape from the arena.
And despite his injuries looking severe, he has allegedly already been discharged from hospital.
The experienced Matador will no doubt be returning to an arena soon to taunt some more animals. Joy.
Spain runs a series of controversial bull based entertainment activities, including the running of the bulls - most famously in Pamplona - where terrified bulls are released through the streets as men test their 'bravery' by running in front of them.
Not only does this kill several participants every year, but each bull is also slaughtered at the end of the run.