Compiling black and white images from women across the globe, the Instagram account encourages women to share the stories behind their stretch marks.
WOMAN HITS BACK AT BULLIES WHO LAUGH AT HER STRETCH MARKS 'I'M NOT SORRY MY BODY HAS HOUSED FIVE KIDS'
Whereas some women were positive about their lines, others said the marks made them feel embarrassed and ashamed to wear skimpy clothes and bikinis.
'I'm 22 and I have had my stretch marks since the age of 12. I thought my lines came from being overweight but being a size 2 I know stretch marks do not discriminate when it comes to weight or size. I love my lines, I flaunt them at the beach or pool side with friends.'
INSPIRATIONAL MUM REVEALS HER 'GODDESS TATTOOS' ON FACEBOOK
Another shared her inspiring journey of self-acceptance, writing: 'I'm a 24 year old mom from Belgium. I became pregnant in January 2012, my ultimate dream came true. Back then I was so afraid of getting stretch marks that I started buying all kinds of product to avoid them.'
'It took 8 months for them to appear anyway. At fist I was so sad about it, at age 22 I could never wear a bikini ever again. But after I gave birth, something changed. Somewhere along the way I gained a lot of confidence. I embraced my 'new' body, including my lines. They resemble the life I carried, they resemble that my body gave its best so that I could become the mommy of a healthy perfect little girl. And no matter what other people may say or think, to my daughter I am the most beautiful mom of the world, or so she says.'
Sadly some posters still hadn't reached true-self acceptance, with one lady adding: 'I have had stretch marks since I was 13 years old. I'll be honest, I don't like them. I never wear bikinis... but I find these women so beautiful... Thank you for this Instagram account.'