Learn for Life Foundation of Western Australia asked two filmmakers, Henry and Aaron, to create an advert that would discourage kids from slacking off and skipping lessons.
But rather than a tame clip of the children ending up in dead end jobs from their lack of education and drive, the four teenagers meet a rather more grisly end.
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The viral hit, published in January 2014, shows four kids skipping school and heading to the beach, where they drink beer, surf and relax in the sunshine.
There is a shock twist to this ad though, and it’s something you definitely wouldn’t expect from an educational film.
Watch the advert above - and be warned, it does contain images some viewers may find disturbing.
What do you think, a little too over the top?