Ouch.
Elizabeth Dickson was accidentally whacked by DJ Kevin Klein as she lay on the grass with a golf tee between her cheeks.
He was supposed to pose with the club to ensure Playboy could snap the perfect picture - but, as you can see in the video below, things didn't go according to plan.
The 28-year-old was left with a huge bruise and has now filed a lawsuit against Playboy Enterprises for more than $500,000.
The lawsuit reads: "Plaintiff was requested to lie down and pose for a photograph with defendant Kevin Klein. The photograph was supposed to depict the plaintiff lying flat on her stomach with her buttocks partially exposed.
"A golf tee was then placed between the cheeks of her buttocks and a golf ball was balanced on top of the tee."
Apparently Klein was supposed to stand over the model and just pose as though he were poised to hit the ball, the lawsuit says, but instead he "swung the golf club and struck plaintiff on the buttocks causing her injuries and damages."
Elizabeth says she suffered severe bodily injuries - some of them permanent - pain, suffering, anxiety, worry, medical and incidental expenses - as well as loss of earnings.
A spokeswoman for Playboy has not yet responded to a request for comment.