Strict dad Kevin Jones discovered that his 10-year-old daughter had broken 'house rules' by setting up several social media accounts, which lied about her age and claimed she was between 14 and 18.
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He also learned that she'd gone and got herself a boyfriend - something which was also against his rules.
But, rather than ground her until she's well into her teenage years, as some parents might, Kevin dreamed up a special and unique punishment for his daughter.
He dressed her up in a pink t-shirt, emblazoned with the slogan 'I am 10 years old', pink hair clips, neon pink trainers and a Disney princess backpack.
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As if that weren't embarrassing enough, Kevin shared photos of her looking less than happy in her special outfit on his Facebook page.
He wrote: "Since my beautiful daughter wants to be grown and lie about her age. Saying she is 14,15,16, and 18 years old.
"She claims to be in love and going out with a boyfriend which is completely against my rules!!!!
"I uncovered that she has been doing this for quite some time. She also has snuck and obtained social media accounts, also against my rules!!!!"
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"Here's the consequences behind her actions. An age defining shirt."
He added, commenting on her height: "Yes people she is 5'9 and 10 years old."
While a quarter of a million people have liked the photos, some have suggested that his punishment took things too far and will result in his daughter being bullied at school.