The advert opens in a classroom of happy school children who head outside to sit in the woods with their teacher.
It then cuts to a young man, driving a car similar to that which one of the school pupils is playing with, as he rushes to work.
The man’s speeding causes him to come off the road, catapulting him towards the school children.
The shocking scene is almost unbelievable, as a morbid voiceover tells viewers that speeding in Northern Ireland has killed a classroom of school children with the last fourteen years.
The video below contains graphic and shocking scenes: