ITV's This Morning, in a bid to raise awareness for testicular cancer, showed men how to properly examine themselves for testicular cancer in today's show.
Using graphic scenes of a man having his testicles examined on live TV, the segment was applauded by many for giving men a better idea of how to check themselves.
One touched viewer wrote: "Guys check urselves. Lost my bro inlaw aged jus 25. Left 3 kiddies under 4 with out a dad. Devastated #testicularcancer #thismorning"
"A very brave guy just got a testicle exam live on #ThisMorning #CheckEm," wrote Robin.
But, with uncensored close-ups of the man's private area aired on the daytime show, many viewers were left shocked by what they saw as they settled down to watch Amanda Holden and Phillip Schofield over their morning coffee.
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One viewer, Lea, shared a picture of her TV set and wrote: "ahhh I'll just sit down with my coffee for 5 mins... switches tv on ... I was not expecting that! #thismorning (sic)"
Another social media user added: "This just came on my tv whilst in the gym. The guy next to me is not impressed □ #thismorning #balls"
One more quipped: "It's 11.10 and I've seen a strangers balls already, wonder what else the day will bring…?"
Cathryn wrote: "I'm sorry but a real pair of bollox being examined at this time of day is actually disturbing me... #thismorning (sic)"
The NHS website says that testicular cancer usually affects younger men between the ages of 15 and 49, and that the most common symptom is a painless lump or swelling in the testicles.
They add: "Men should check their testicles every month for any unusual lumps, much like women are advised to check for breast lumps regularly."
Were you shocked by the scenes aired on This Morning? Or do you believe that the segment has done what it achieved to do - raise awareness about testicular cancer?
Let us know via the comments box below now.