A horrendous video of a young British girl performing 24 blowjobs in a nightclub, all while being egged on by party organisers, has gone viral.
And now it has been revealed that the unnamed girl was duped into the public sex act - dubbed mamading - by club staff, who told the drunken teen that she would "win a holiday" if she performed the oral sex acts.
However the "holiday" turned out to be a £4 cocktail of the same name, made with gin, vodka, peach schnapps, blackcurrant liqueur and fruit juice.
READ: WHAT IS MAMADING - AND WHY IS IT SO DANGEROUS?
The sordid film was taken during a 12-hour booze bender hosted by Carnage Magaluf.
And now, speaking to The Sun, one of the men involved in the incident has come forward to say he felt "sorry" for the girl, as things had gotten "completely out of hand".
He said: “It was a game that got completely out of hand. The girl was being encouraged to drink more and more and was told she would win a ‘holiday’ if she took part in this game.
READ: GEORDIE SHORE STAR ADMITS TO BEING IN SHOCKING MAGALUF 'BLOW JOB' VIDEO
“Unfortunately the ‘holiday’ turned out to be the name of a cocktail.
"I feel sorry for her now. She must feel awful.”
Following the video leaking on Twitter and Facebook, local mayor Manuel Onieva has ordered a police investigation into so-called 'mamading' bars in his municipality.
He told the Mallorcan Daily he "completely rejects" the activities and has warned the bars face closure if they are found to have broken the law.
READ: SPANISH MAYOR ORDERS INVESTIGATION INTO MAGALUF SEX VIDEO
The president of the Balearic Institute of Women, Isabel Llinàs, has also condemned the "intolerable shame" of the game.
Llinàs said the act goes "far beyond acts that offend women. [They] actually strip the dignity of both men and women."
However, she acknowledges that "we are legally in limbo. Persons performing these activities are adults and do so voluntarily in private places. We're looking up and down the legislation to see where to act".