The spiciest sex trends of 2024 to warm up your winter nights

Whether it’s the latest diet or hairstyle, we’re all about staying on top of the trends. And when it comes to matters of the boudoir, things are no different. As the winter nights grow colder, what better time to turn up the heat beneath the sheets? Here we peel back the covers on the hottest sex trends of 2024. Brace yourself, as these may leave you breathless…

Unexpected item in shagging area

Supermarkets are making sex toys mainstream and we’re totally here for it. In our chaotic society, we want a convenient one-stop shop for both bananas and big O’s, and some of the household names are hitting the spot.

First came Sainsbury's, who proved that vibrators are just as important for your wellbeing as your five-a-day are for keeping fit. In 2022, Tesco gave a whole new meaning to its slogan, ‘Every Little Helps’, when they teamed up with Lovehoney to stock sex toys in stores across the nation.

And during the run-up to Valentine’s Day this year, Deliveroo, best known for satisfying hungry Brits’ cravings, coupled up with Ann Summers to assist with another kind of appetite. Drivers could deliver dildos directly to doors, providing customer satisfaction in seconds and five-star rider ratings all round.

With collaborations like these creating a buzz (quite literally), we’re anticipating plenty more aisles packed with pleasure-positive products to pop up.

Tech savvy pleasure

More elusive than Pete Davidson’s prowess with women, the female orgasm remains a mysterious, enigmatic entity to many. But now thanks to the miracles of modern sex tech, we can track it, map it and tag it for £150. Consider your Rampant Rabbit an antique; behold the Lioness. Essentially a Fitbit for your vagina (or should that be fitclit), it uses AI, precision sensors, and biofeedback to track your orgasms, translating them into a graph that can be accessed and analysed on an app.

The future of hands-free masturbation is also here in the form of wearable sex tech. OhMiBod’s sleek devices stay perfectly in place without the need to be held and can sync seamlessly with Apple Health, pulsing in time to your partner's heartbeat - bringing a whole new meaning to 'feeling connected' no matter the distance. And for those craving a musical twist, these ingenious toys also link up with your Spotify playlist, so when SzA crescendoes, you can too.

Take it slow

Lately, 'slow pleasure' has become the buzzword upon everyone's lips - trading quick romps for longer and drawn-out moments of intimacy. As Lovehoney's resident sexpert, Annabelle Knight explains: 'People are leaning into a more mindful approach to intimacy, prioritising connection and savouring the slow build of excitement. This trend is likely a response to the winter blues, as fostering closeness becomes a comforting way to stay warm - literally and emotionally'.

One trend making waves within the slow pleasure movement is 'shallowing,' which shines a spotlight on the sensitive area at the vaginal opening. It’s all about slowing down and appreciating those first, electric moments of touch instead of rushing to full-on penetration. And spoiler alert: it feels amazing.

Here’s why. Around 90% of the vagina’s nerve endings are concentrated near the opening, a total jackpot for sensitivity. Sure, there are nerves deeper inside too, but those respond more to pressure and repetition. The opening is where the magic of teasing and tingling really happens. Think of it as the art of turning up the heat without rushing to boil over.

Get a room!

Forget staycations. We're all about the sexcation - holidays for finding your friskiness. Studies have shown that jetting away with your other half can improve your satisfaction beneath the sheets, so it’s no surprise that the Gen-Z equivalent to a dirty weekend is seducing the hospitality industry.

The progressively playful hotel, Mama Shelter, has pioneered the ‘Sexy Mama package’, which includes adult movies, a ‘Sexy Mama box’ (containing a feather duster, vibrators, massage gel and condoms), breakfast and two cocktails, for those rare occasions you come up for air.

More recently hotel booking sites have gone full Fifty Shades, featuring kinky stays such as a fetish-themed Brighton Dungeon. This seaside S&M escape can be booked from £145 per night, with state-of-the-art equipment and fully equipped punishment rooms (gulp), for letting go of inhibitions and delving into the depths of debauchery. After all, what happens on sexcation, stays on sexcation.