Clothing brand River Island has released their most diverse campaign yet and 11-year-old Joseph Hale is the star.
Joseph has Down's Syndrome and has recently been made the face of the brand's 'Kids Squad'.
"It's really good. I had to pose, we had our hair and make-up done and I wore magic shiny shoes," Joseph told BBC News.
‘The idea of the squad was to create a diverse group of children to portray “squad goals”, Joseph is great fun with an infectious laugh and star presence,’ says Josie Cartridge, customer director of River Island.
‘We hope by being more inclusive, this will help achieve wider acceptance for people with disabilities.’
The campaign shows children of different ages, ethnicities, genders and abilities and is a nod in the right direction for diversity in the media.
Joseph's mum said of the campaign, '‘inclusion and diversity out there is absolutely amazing’. She said she was 'immensely proud' of her son's modeling debut.
However, there is still more to be done, she explains.
‘Anybody with special needs and or a disability needs to be included in everything and anything – they can thrive and they just need to be given that chance to show they are just the same as everybody else,’
‘I think people need to see the positives, it is not the be all and end all, they can go on to have really good enriched lives. ‘He doesn’t pre-judge, he doesn’t see people as different – everybody is the same to him, everybody is his friend.
NOW READ: Child soap stars then and now!
Child Soap Stars - Where Are They Now?
1 of 22Molly Conlin AKA Dotty Cotton, EastEnders
Molly played Nasty Nick's daughter Dotty Cotton in EastEnders between 2008-10 and caused endless mischief with Tiffany Butcher. But where is she now...
2 of 22Molly Conlin AKA Dotty Cotton, EastEnders
... 19-year-old Molly has since gone to college after deciding to concentrate on her studies. After leaving the soap, the actress starred in Annabel's Kitchen, Horrible Histories and Blandings as well as adverts for Ragu Pasta Sauce and Bold 2 In 1. She can now be seen posting glam photos on Instagram.
3 of 22Helen Flanagan AKA Rosie Webster, Coronation Street
Corrie's bad girl had some meaty storylines including being kidnapped (twice!) and dealing with her mother's breast cancer diagnosis. Helen left the soap in 2011, but what has she been up to since?
4 of 22Helen Flanagan AKA Rosie Webster, Coronation Street
Nine years since leaving the soap, the actress has appeared in I'm a Celeb, Celebrity Super Spa, Celebrity Wedding Planner and Holby City. She now has two daughters with her fiancé Scott Sinclair. So adorbs.
5 of 22Melissa Suffield AKA Lucy Beale, EastEnders
Before Hetti Bywater, The Square's tearaway Lucy Beale was played by Melissa Suffield. But where is Mel now...
6 of 22Melissa Suffield AKA Lucy Beale, EastEnders
...since leaving Walford, Melissa has evolved as an actress and has since starred in Casualty and played the role of Norma Jean in a musical about Marilyn Monroe. She's also engaged to long-term partner Robert Brendan and they've welcomed their daughter River into the world.
7 of 22Ellis Hollins AKA Tom Cunningham, Hollyoaks
Ellis Hollins has played Hollyoak's Tom Cunningham since he was just three years old and his storylines have gripped us all, from dealing with his mother's shock death to dealings with Sienna Blake... But where is Tom now?
8 of 22Ellis Hollins AKA Tom Cunningham, Hollyoaks
Seventeen ears later, Ellis is still in Hollyoaks (as lovable as ever) and was even spotted in Ibiza partying. Oh and he's won eight soap awards.
9 of 22Sam Aston AKA Chesney Brown, Coronation Street
Sam Aston played the adorable Corrie's Chesney Brown since 2003. Speaking about life growing up on a popular soap, he said "At 16, all my mates were getting fake IDs and going to pubs I always knew I couldn't do that." But where is Sam Aston now?
10 of 22Sam Aston AKA Chesney Brown, Coronation Street
Sam is engaged to his girlfriend Briony Gardner. The star had previously said 'I do think I'm romantic. I like to treat my girlfriend, buy her flowers and make a fuss of her.' They're also due to welcome their first child into the world later this year.
11 of 22Eden Taylor-Draper AKA Belle Dingle, Emmerdale
Eden Taylor-Draper has played Belle Dingle since 2005, when she fell down a mineshaft on Christmas day. Speaking about being a child actor she said at the time, "there is no time to go off the rails like Belle, I go home and learn my lines and I am in bed by 9pm!" Where is Eden now?
12 of 22Eden Taylor-Draper AKA Belle Dingle, Emmerdale
Eden is still in Emmerdale and recently was involved in a storyline where she's had an affair with married man Jamie Tate. Uh oh.
13 of 22Charlie Jones AKA Ben Mitchell, EastEnders
'Enders troublemaker Ben Mitchell has been played by a handful of actors, but we'll never forget the sweet Charlie Jones who was tormented by the evil Stella. Where is Charlie now?
14 of 22Charlie Jones AKA Ben Mitchell, EastEnders
Charlie is now studying acting at the Academy of Live and Recorded Arts – he looks COMPLETELY different to his Walford days.
15 of 22Charlie Clements AKA Bradley Branning, EastEnders
Albert Square's favourite ginge (apart from his onscreen dad Max, obv) Bradley, was a knitted jumper-wearing sweetheart and made us want to pinch his cheeks through the television between 2006 - 2010. We are still getting over his tragic fall, where he saw his grizzly end. Where is Charlie now?
16 of 22Charlie Clements AKA Bradley Branning, EastEnders
We hardly recognise Charlie Clements with a beard! The actor uploaded the snap to Twitter with the caption. "A year ago everyone was up in arms because I looked SO different at 28 to 18.. bet they didn't expect this at 29! #actor 'chameleon'", He has since starred as Charlie Brackenreid in Murdoch Mysteries.
17 of 22Sonny Flood AKA Josh Ashworth, Hollyoaks
Of course you remember Hollyoak's rather swishy-haired Josh Ashworth. His character was best known for dating Amy Barnes and an array of outlandish storylines including attempted murder, underage sex, drugs, drinking and joy riding. Where is Sonny now?
18 of 22Sonny Flood AKA Josh Ashworth, Hollyoaks
Sonny has since completed a law degree at the University of Manchester, working as a paralegal. Miles away from underage drinking a pint at The Dog, eh.
19 of 22Maisie Smith AKA Tiffany Butcher, EastEnders
When Maisie first joined the cast of EastEnders back in 2008, she was only seven-years-old but she'd already had a small part in Hollywood film The Other Boleyn Girl. After leaving the soap in 2014 to pursue a music career, the 12 year old took to posting her singing videos online.
20 of 22Maisie Smith AKA Tiffany Butcher, EastEnders
Despite releasing a single in 2016, Walford is where Maisie's heart is at, and she returned to the soap full-time in 2017. She's now a TikTok star and we're obsessed with all her videos.
21 of 22Amy and Emily Walton AKA Bethany Platt, Coronation Street
Little Bethany Platt had a traumatic life during her short years on the soap initially before her exit in 2007. But did you know she was actually played by twins, Amy and Emily Walton?
22 of 22Amy and Emily Walton AKA Bethany Platt, Coronation Street
Amy and Emily, now 17, haven't really explored the world of acting more since they left the show, and are now concentrating on studying.
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