Every parent wants to make sure that their little one gets the best start in life.
"Dads should also be picking up a book and reading aloud to their youngsters"
But experts have revealed that our obsession with technology - or, more specifically, men’s obsession with technology - is turning our little ones into poor readers.
Diana Gerald, the Chief Executive of the Book Trust, has now issued a stern warning to fathers everywhere.
She told the Sunday Times: "Dads are great users of electronic media, very quick to switch on the TV or pick up a tablet.
“Children see this and, when you combine that with the historical fact that dads have never read as much as mums to kids, there is a problem."
She added firmly: “It’s great to be able to get the football results online at the flick of a mouse, but dads should also be picking up a book and reading aloud to their youngsters."
Shocking new figures from The Book Trust has shown that 50% more mothers read to their child at 0-11 months than fathers.
The behavioural gap continues even as children get older, with a quarter more mothers reading with their five-year-old than fathers.
And it's not just the older generation of fathers stuck in a cultural rut; evidence shows that only 25% of fathers aged 15-24 read to their child compared to 61% of mothers of the same age.
Fathers should not see reading to their children as a chore - they should see it as a fun activity for them to do together.