This is the best-selling toy Millie Mackintosh uses to keep toddler Sienna entertained…and it’s on sale

It was the Christmas gift everyone wanted last year...

Millie Mackintosh loves the Toniebox

by Lucy Smith |
Updated on

Finding a toy that your toddler will actually want to play with for more than two minutes is a hard task. When they were tiny those TOMY Hide and Squeak eggs might have captured their attention but, now they're on the move, nothing - even the insides of your kitchen cupboards - is off-limits.

It's a toss up between keeping them happy with a bit of Peppa Pig and, well, actually doing something that will benefit their development. Thankfully, a saviour to tired parents everywhere, former Made in Chelsea star Millie Mackintosh has found a toy that does both.

It's called a Toniebox and, with the success it had in stores over Christmas, it's on track to be toy of the year for 2022.

toniebox review
Millie shared a video of Sienna, one, playing with her Toniebox. ©Instagram @milliemackintosh

Millie showed off big sister Sienna - who welcomed baby sibling Aurelia late last year - dancing to head, shoulders, knees and toes with her Toniebox on her Instagram Stories and, it would be fair to say the tot was enthralled with the toy.

So, you ask...

What is a Toniebox?

A Toniebox is a child-friendly speaker that, after a couple of uses, will be no trouble for your toddler to set up on their own.

toniebox review
Toniebox start kits are available in a variety of colours. ©Toniebox

The 'Tonie' - the little character on top of the speaker - holds all the listening materials and, depending on which Tonies you buy (additional ones can be purchased separately), that could be songs, audiobooks, white noise and even your own recorded story for your little one to listen to if you were ever away.

Millie used the Favourite Children's Songs Tonie with Sienna, but you can buy Tonies representing the likes of The Gruffalo, Moana and a whole bunch of favourite characters.

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tonie box reviewJoJo Maman Bebe
Price: £56 (was £69.95)

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toniebox saleSmyths
Price: £9.99

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Using the Toniebox really is easy for little ones, with your Tonie of choice just popping onto the top of the speaker, audiobook chapters being changed with a simple tap to the side of the box and, if you ever need to speed up a bedtime story, you can even tilt the box to fast-forward (or rewind).

How do you adjust the volume on the Toniebox?

Another easy functionality - kids need only squeeze the little grey ears to turn the sound up or down.

Plus, the Toniebox will automatically turn off once the story ends - a perfect solution if you need a helping hand getting your tot to sleep - and it's got an impressive 7-hour battery life, too.

What age are Tonies for?

Technically speaking, Tonies should be used by kids aged three plus. However, with supervision, mum-of-two Millie is using her box with toddler Sienna who's just one.

The box isn't entirely rigid and has a stitched fabric exterior but, all the same, it's certainly durable enough for those inevitable drops.

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How to turn off a Toniebox:

You have a few options, either way for your audiobook or music to finish playing, at which point the box will automatically turn off, or remove the Tonie and, after 10 minutes of no activity, the box will power off.

Toniebox vs. Yoto Player - what's the difference?

In short, the Toniebox is cheaper, lighter, has the most digital storage (400 hours of Tonies material can be downloaded) but, the one let down, it has up to seven hours cable-free charge, whereas the Yoto Player has a whopping 18+.

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