If ever proof were needed that the only thing stopping teenage boys descending into neanderthals, surviving on leftover pizza and smelling like last week's bins is their hard-working mums then here it is!
Meet floppy haired student, Alex, who is throwing himself into life at university - with all the fun and frolics that entails.
But in between studying, partying and socialising he seems to have forgotten the small matter of cleanliness - living in a pig sty and conveniently forgetting to wash his clothes.
They live in his cupboards, on the floor and strewn over the bed - but they haven't seen the inside of a washing machine for months.
Even his sweet friend Dodie is starting to worry, preferring not to visit his flat and questioning if he EVER does laundry.
Lucky for Alex, Ariel pay him a well timed visit - leaving him with a box of Ariel 3 in 1 pods.
These handy little things contain contain powerful cleaning, brightening and stain removal agents.
Meaning all Alex needs to do in pop them in the machine and get on with his day.
The transformation is immediate, Alex's formerly foul room suddenly looks organised and neat as his clean washing takes a place in his drawers (rather than across the room!)
And not only that, the scent of fresh linen is enough to entice friends to finally enter his dodgy boudoir changing Alex's social life altogether.