Reality TV rich list: mega-bucks the stars made over lockdown revealed 🤑

And top of the list is not who you'd think it would be

molly mae hague

by Marianna Manson |
Updated on

Lockdown has been a funny old time, hasn't it? While many have been furloughed, and many more have lost their jobs all together, not even the celebs have been up to much, but that hasn't stopped them raking in the cash.

Despite being confined to their homes for the past six months (much like us mere mortals), savvy celeb influencers have still been able to make a healthy income thanks to sponsored Instagram posts, with one celeb charging over £20k PER POST.

New research from has crunched the numbers from some of the biggest names from the UK's top seven reality TV shows, taking into account followings, earnings per post and number of posts during lockdown to reveal exactly how much some of our fave stars have earned during the pandemic.

Without further ado, here's our celebrity rich list: lockdown edition.

CHECK OUT Celebrity rich list: lockdown edition


Celebrity rich list: lockdown edition

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Marnie Simpson

Followers: 7 MEarnings per post: £21,184.10Posts since lockdown: 26

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Holly Hagan

Followers: 5.9 MEPP: £17,728.41PDL: 23

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Vicky Pattison

Followers: 4.6 MEPP: £13,850.59PDL: 16

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Molly-Mae Hague

Followers: 4.3 MEPP: £12,960.40PDL: 16

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Charlotte Crosby

Followers: 3.8 MEPP: £11,502.95PDL: 7

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Millie Mackintosh

Followers: 3.7 MEPP: £11,331.13PDL: 28

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Binky Falstead

Followers: 3.6 MEPP: £10,968.91PDL: 27

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Ferne McCann

Followers: 3.4 MEPP: £10,343.36PDL: 15

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Louise Thomspon

Followers: 3.2 MEPP: £9,809.10PDL: 25

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Gemma Collins

Followers: 3.1 MEPP: £9,440.05PDL: 14

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You may have noticed that arguably the most popular reality show of all – Love Island - is largely absent from this list, with the exception of Molly-Mae Hague, who was already a successful influencer before her time in the villa in 2019.

Back in April, PR expert Jack Cooper said that the first ever Winter Islanders could lose out on thousands post villa,with Love Islanders traditionally needing to establish themselves through IRL personal appearances before demanding big bucks on social media.

“The Winter Love Island stars are set to lose huge amounts of money, some contestants up to £500,000," he said at the time.

"Brand deals at the moment are at an all-time low, many companies are not able to afford the usual Love Island prices for sponsorship deals. They are also missing out on club appearances due to them being closed, which could have earned them up to £5,000 per hour."


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