Alison Hammond is a daytime ICON, from falling into a man and accidentally pushing him in a lake, to getting her cardigan stuck on a door handle - all LIVE on TV
But her latest accident has had viewers left in stitches after she was nearly ARRESTED by Italian police for filming close to the Leaning Tower of Pisa.
The presenter, who is currently filming on a Disney cruise ship with Joe Swash for This Morning, was attempting to let viewers know the prize information when a policewoman stood in front of the camera.
It was at this point Alison exclaimed, "OMG, we haven't got a [filming] permit. Listen guys, we're in Pisa, we're not allowed to film here but listen there's a great, great competition".
Honestly, you couldn't write it.
Check out: Holly Willoughby's clothes from This Morning this week
Holly Willoughby: All her clothes from This Morning and where to get it cheaper on the high street
1 of 6TUESDAY 3 May
Today Holly has opted for a smart casual look. She's wearing a blue floral ruffle top, black trousers and black heels. What we're loving about this outfit is that you can dress it up with heels like Holly, or keep it casual with trainers. Holly's outfit costs more than £150 but we've found a high street dupe...What Holly is wearing:Ditsy floral contrast broderie ruffle blouse, Warehouse, £69.Clara trousers, Sezane, £95.**Where you can get Holly's look for less on the high street:**From New Look you can recreate Holly's entire outfit for less than £40...
2 of 6holly willoughby this morning outfit 3 may 2022
3 of 6WEDNESDAY 4 May
It's Wednesday and again Holly has opted for a smart/casual outfit. She's paired a white shirt, green midi skirt and nude heels together. Again this is a great outfit if you're heading into the office or going out for lunch with the girls. Holly's outfit is on the pricer side, so we've found a similar look that'll save you some cash...What Holly is wearing:Pure Collection linen shirt, John Lewis, £85.Suede wrap skirt, Jigsaw, £285.**Where you can get Holly's look for less on the high street:**From River Island you can copy Holly's style for less than £70...
4 of 6holly willoughby 4 may 2022
5 of 6THURSDAY 5 May
It's Thursday and for her final look of the week, Holly is wearing a blue and white floral dress. The This Morning presenter looks gorgeous and we're loving this dress. We're not the biggest fan of the £200+ price though, so we've found a high street dupe.What Holly is wearing:Fellini blue and cream tropical print cotton shirt dress, L.K. Bennett London, £299.**Where you can get Holly's look for less on the high street:**From Forever Unique you can recreate Holly's outfit for less than £60...
6 of 6holly willoughby this morning outfit
The cameraman was then sent away, behind a gate, whilst Alison went over to the police to try and rectify the situation by shouting, "I'm so sorry. Bonjourno".
During all of this, the show's hosts Phillip Schofield and Holly Willoughby were watching, shocked at what was happening in front of them and the rest of the nation.
READ MORE celeb news
This Morning's Alison Hammond praised for incredible weight loss pic
This Morning: Phillip Schofield's SAVAGE response to Amanda Holden 'feud'
Coronation Street: details of Fiona Middleton's return after 20 years REVEALED
Watch: what happens backstage on This Morning? The cast reveal all in hilarious video
Fans took to Twitter to share their laughter, with one user writing, ''Ahahaha an icon. Holly and Phil's reaction' while another said, "How can she say ON air she doesn't have a permit".
Another added, "The best bit about this is that she tried to reason with the police by attempting to speak their language. Alison you legend".