WATCH: John Lewis’ new tear-jerking £7m Christmas advert

John Lewis are celebrating Christmas this year with a little help from adorable #MontyThePenguin...

Screen Shot 2014-11-06 at 09.15.56

by Kayleigh Dray |
Published on

It's not Christmas until John Lewis get in on the act with an emotional feel-good advert - and, just as they did with The Bear And The Hare (and that lovestruck snowman), they've definitely warmed the cockles of our hearts with Monty the penguin.

TOP MONEY-SAVING TIPS FOR CHRISTMAS

The advert follows Sam – played by seven-year-old Rhys Edwards, from Hertfordshire – and Monty through the year as they do everything together from hide and seek to football.

However as the winter months draw in, Sam begins to notice that Monty is sad and realises that he is longing for a companion.

WHICH PUPPY IS RIGHT FOR YOU? TIME TO FIND OUT!

Knowing his friend so well, on Christmas Day Sam gives Monty the gift he has been dreaming of – a new penguin friend called Mabel.

Yes, we cried. We cried into our morning cuppa and all over our toast - there's nothing as delicious as salty tears and butter, is there?

How do you rate #MontyThePenguin? Do you love him more than John lewis adverts past, or is he NOTHING compared to that snowman on his quest to buy knitwear?

Let us know via the comments box below now.

Just so you know, we may receive a commission or other compensation from the links on this website - read why you should trust us