Retired footballer Becks, 39, showed off muscles in the black and white shots, advertising his A/W ’14 underwear and body wear.

THE BEST MOMENTS FROM DAIVD BECKHAM: INTO THE UNKNOWN

But we’re not looking at the clothes – it’s impossible not to be distracted by the star’s muscles and tattoos.

Speaking of his newest collection for the high street chain, David said: “These new pieces for my Bodywear range at H&M have a real energy about them. I genuinely enjoy the creative process with H&M and we have had fun this time playing with colour and texture. I hope people like them as much as I do.”

PHOTOS: ARE YOU READY FOR SOME ADORABLE PICTURES OF DAVID AND HARPER BECKHAM?

David recently spoke about going into menswear following his retirement from professional football.

He said: “I think a lot of people expected me to go straight into the menswear but I’m not ready for it. I’ve seen all the hard work that went into making Victoria successful.

VIDEO: DAVID BECKHAM SURPRISES KIDS AT HIS OLD PRIMARY SCHOOL

“I have a couple of things that I’m really focused on at the moment…I don’t want to step into something that I haven’t got the time to really be involved with.”

Whatever David does next, we’re sure we’re not the only ones who hope it comes with a lot more half-naked pictures!

You may also like David Beckham on wooing Victoria in his trunks: "They were really small but they worked!"