This Morning aired a feature on bondage sex, inspired by Fifty Shades Of Grey, back in February.
Broadcast at 10.30am, the segment included everything from sex toys to models in their underwear - sparking a number of complaints from viewers that it was too 'pornographic' for daytime television.
So much so that Ofcom have launched an investigation, revealing: "Ofcom has opened an investigation into whether an item about 'bondage for beginners' was suitable for broadcast before the watershed."
However Phillip Schofield, who presents the show, has now spoken out against those who complained.
Speaking with Press Association, he said: "I think for me, and it’s my own personal belief, but in the old days, people would pick up the phone and complain or they’d write a letter.
"But now they go to Ofcom and they must be sick to death of all of this. Any minor outrage that anyone’s got, they go to Ofcom. They must be inundated with minor complaints."
He argued firmly: “As far as I’m concerned, This Morning has always pushed the boundaries.
"Richard and Judy did it when they launched Viagra for the first time, the first time we did a testicular examination, the first time we did an examination to hopefully safeguard yourself against breast cancer, people were outraged, up in arms. This was shocking, shocking television.
"Since the first day This Morning did that, we’ve saved countless lives," he said.
While Phillip doesn't think bondage will necessarily save lives, the twinkly-eyed presenter insisted that it was an important and topical subject at the time.
He said: "Everyone went to see the movie and if you look at the stuff we had on there, it was very innocent stuff and also spectacularly when the item had finished the things we had were all sold out in moments.
"So behind those closed, outraged doors of middle England, what they were secretly doing was going to buy this stuff online."
Touché, Phillip - remind us to never get on your bad side!
Do you agree with Phillip Schofield - were people wrong to complain about the bondage segment on This Morning? Let us know your thoughts via the comments box below now.
*AND, WHILE WE'RE ON THE SUBJECT, CHECK OUT THESE FIFTY SHADES OF GREY SEX TOYS AND TIPS:*AND, WHILE WE'RE ON THE SUBJECT, CHECK OUT THESE FIFTY SHADES OF GREY SEX TOYS AND TIPS:
Fifty Shades Of Grey: Try out these S&M sex tips and toys (NSFW)
1 of 15Fifty shades of sex...
From riding crops to spanking tips, we've explored the best sex toys and advice for bondage beginners. Are you tempted...?
2 of 15The handcuffs
"Handcuffs! His touch elicits a delicious, tickle shiver… I pull helplessly on the cuffs, swamped by the sensation."If you, like Christian and Ana, want to explore an authentic bedroom bondage experience, these sleek metal handcuffs are just the ones for you. Let him feel like he has full control while you embark on a night of naughtiness together - or try reversing the roles so you can have your wicked way with him. Complete with a safety quick release, as well as a social 'You. Are. Mine.' inscription, these are perfect for BDSM beginners!£15, Sh! Women's Store
3 of 15The crotchless underwear
“'I do hope you’re not overly fond of these panties.' He tears through them with his adept fingers, and they disintegrate in his hands."Rather than letting him rip your panties into little bits (who has the money for that?), we recommend purchasing a pair of crotchless knickers. This cheeky chic pair will definitely help you to unleash your inner goddess, all for under a tenner.£8.95, Bedtime Flirt
4 of 15BDSM Bedroom Tip: Find a trusting partner
When it comes to BDSM relationships, it's critical to not only find a partner you trust, but someone who will respect your boundaries and be willing to explore with you. make sure that, before you try anything, you communicate your limits and boundaries, as well as your wants, needs, fantasies and desires, to your partner. If he's not on board, he's not the one for you.
5 of 15The silver jiggle balls
"I gasp, and all the muscles deep in my belly clench. My inner goddess is doing the dance of the seven veils… thy make me needy, needy for sex” Anastasia falls in love with a pair of silver jiggle balls in Fifty Shades Of Grey, so fans will definitely want to get their hands on a pair of those legendary balls. This pair, from Ann Summers, promises to tone up your pelvic floor muscles, stimulate your G-spot in a VERY big way, and help you on your way to bigger orgasms. What's not to love?£25, Ann Summers
6 of 15The spanking paddle
"I surrender myself to the rhythm of blows, absorbing each one, savoring each one … I moan loudly as my body takes over, and I come and come, convulsing around his fingers”Start gently with the silky satin side of this ultra-special paddle and awaken your flesh, before building sensation to firmer, sharper spanks with the faux leather side for intensified play…£25, Bluebella
7 of 15The ruler
"‘Open your legs,’ he murmurs and for a moment, I hesitate. And he smacks me hard—with the ruler!” The Spank You Very Much ruler at Coco De Mer is a simple wooden design, making it perfect for over-the-desk role-play fantasists - whilst the tongue-in-cheek detailing reminds BDSM enthusiasts that this is all about fun. Use it to tease the fleshiest parts of the bottom and thighs to enhance physical sensation and erotic response.£10, Coco De Mer
8 of 15Soothing spanking cream
“Sitting beside me, he gently pulls my sweatpants down… Christian squirts baby oil into his hand and then rubs my behind with careful tenderness."There's an official Fifty Shades Of Grey 'Soothe Me After Spanking' Cream for BDSM fans, which promises to moisturise and soothe the skin after a naughty bedroom session. Make sure you take it in turns to rub it into each others' sore parts - and make sure to be ultra tender, just like Christian was with Ana.£10, Bluebella
9 of 15The butt plug
“Instantly the plug inside me starts to vibrate—down there! It feels alien, full, forbidden… but oh… so… good."If Ana Steele's bedroom adventures have encouraged you to try anal stimulation, we definitely recommend this innovative jiggle ball butt plug. It comes complete with rotating inner balls that jiggle about with your every move for a whole new world of anal sensations - Christian Grey would be proud.£29.99, Lovehoney.co.uk
10 of 15BDSM Bedroom Tip: Yes, no maybe
Sit down together and create a list of all the things you could possibly do sexually, before going through with your partner and checking off yes if it's something you would like to try, no if it's a hard limit and it doesn't interest you, or maybe if you aren't really sure or might be willing to try something under certain circumstances. It's one of the best ways for you to test your sexual boundaries as a couple.
11 of 15The blindfold (beginners)
"I'm going to blindfold you so that everything will feel more intense…"If you want to spice up your foreplay, this gorgeous lacy mask is designed to veil the face, while still giving you the ability to peer through and take in everything. Perfect for beginners.£14, Ann Summers
12 of 15BDSM Bedroom Tip: Remember your safeword
Make sure that you and your partner agree upon a safeword. Tis will be a special phrase used to indicate that the activity 100% needs to be slowed, changed, or stopped completely.
13 of 15The blindfold (expert)
If you / your partner feel more confident wearing an opaque blindfold, this gorgeous hot-pink satin number will definitely add a touch of luxury to your kinky games. Explore power and control by taking it in turns to wear it - and you'll soon see what sort of fun you can have...£26, Sh! Women's Store
14 of 15Flavoured lube
"My tongue swirls around the end. He’s my very own Christian Grey-flavored popsicle. I suck harder and harder…"Make sure oral sex is just as delicious for you as it is for Ana with some flavoured lubricant. We recommend this sweet and fruity cherry number from Durex - yum!£4.89, Boots
15 of 15The riding crop
"The shock runs through me, and it’s the sweetest, strangest, hedonistic feeling … My body convulses at the sweet, stinging bite [and] I moan loudly, pulling on my leather cuffs."This slender riding crop - which reminds us just as much of Britney Spears as it does Ana Steele - promises to deliver sensual strokes and punishing spanks - but make sure you and your partner choose a safe word before you start playing, just in case.£25, Bluebella