But Big Brother has raised eyebrows with its latest task for the famous faces – and some think its gone too far now.
For the latest shopping task, the housemates have each been forced to give up something precious to them.
So James Hill had to part ways with his hair products (he'll still look amazing, obvs), Jenna Jameson was asked to give up her hair extensions and Janice Dickinson will have to go without her make-up.
Nothing too extreme, right?
Until we get to Chloe-Jasmine Whichello and Stevi Ritchie. The newly engaged lovebirds entered the house as a couple – but it appears Big Brother thinks its time for them to have a break from each other.
Former X Factor star Chloe was told to give up her 'love', and Big Brother added: "This means you will not be allowed to touch or talk to each other in an affectionate manner until further notice. This includes sleeping in separate beds."
Chloe burst into tears, but Big Brother wasn't done with breaking her heart. She was then told: "In order to symbolise that you are sacrificing your love, Chloe-Jasmine must put her engagement ring in the box."
So Chloe's precious ring was added to Janice's make-up, James' hair products and Jenna's extension, among the other housemates' luxury items.
But do you think Big Brother has taken things too far? Let us know on Facebook and Twitter.