The latest advert for CompareTheMarket.com left fans devastated and angry when Aleksandr Orlov left foster son Oleg.

It didn’t take long before #ByeByeOleg was trending on Twitter, and upset viewers blasted the ad.

One user wrote: “Just had a literal breakdown over the new compare the meerkat advert. WOW. Baby Oleg. Come back.”

Another sad Oleg fan wrote: “I love baby Oleg nearly cried at the bloody compare the meerkat advert.”

“Gonna start a campaign to get baby Oleg back back from Africa, who’s with me?” said another, while one particularly angry fan blasted: “NAAA HOW CAN THEY DITCH BABY OLEG THOUGHT?! HEARTLESS PRICKS.”

Now a 24 hour helpline has been set up to help viewers cope with their grief.

You can call the number and hear a message from Aleksandr and Sergei. They’ll tell you baby Oleg is “in the very safest of paws” in Africa with his buddies.

We still hope they’ll bring him back soon!