Noooo! Kellogg’s are AXING this classic cereal

kelloggs cereals

by Siam Goorwich |
Published on

No, Kellogg's! Not the Ricicles!

If you like to start your day with something teeth-shatteringly sweet, we have some VERY bad news for you...

Kellogg's have just AXED Ricicles cereal in the UK.

Shocking, we know!

The seriously harsh move is part of Kellogg's aim to cut sugar in their breakfast cereals. As part of the campaign, Coco Pops, Rice Krispies, and Rice Krispies Multi-Grain Shapes will all have their sugar content reduced by 20 - 40%.

GALLERY: Top 10 things Brits like in their Sunday roast


Roast dinner SLIDER

sunday roast1 of 10

3. Gravy

Unsurprisingly, gravy also scored pretty highly on the roast dinner essentials... although apparently more and more Brits are putting ketchup on their roasts. Shocking!

sunday roast2 of 10

6. Broccoli

For those who are keen to get their five-a-day, brocolli is a must-have on their Sunday lunch plate.

sunday roast3 of 10

8. Peas

Although peas aren't traditional roast dinner fare, they were the third most popular with veg among Brits polled.

sunday roast4 of 10

2. Meat

Of course, it wouldn't be a roast without the meat (or nut roast for all the vegies and vegans out there!). And when it comes to roast meats, chicken still reigns supreme.

sunday roast5 of 10

1. Roast potatoes

The top item Brits want on their roast dinner plates are, of course, roasties!

sunday roast6 of 10

4. Carrots

And the most popular veg to have with a roast dinner? Carrots, of course!

sunday roast7 of 10

5. Yorkshire pudding

Despite the fact that Yorkshire puddings are only traditionally served with roast beef, 75% of Brits said they think Yorkies go with ANY roast meat. We couldn't agree more!

sunday roast8 of 10

9. Parsnips

Sweet and sticky, Brits love a roast parsnip on their Sunday lunch plate.

sunday roast9 of 10

7. Stuffing

Who's ever said no to a stuffing ball? Certainly not us!

sunday roast10 of 10

10. Brussels sprouts

And there we were thinking no one really like Brussels sprouts! How wrong we were!

Talking about the upcoming changes, Oli Morton - Kellogg's UK managing director - told Radio 5 Live's Wake Up To Money podcast: "Consumers are asking for a healthier way to start the day".

However despite his optimism that this is what customers want, the news that Ricicles will soon be extinct didn't go down too well on social media...

Some people felt persecuted by the sugar police...

While others were sad to lose the taste of their childhood...

And some just wanted to take a moment to recognise that we were losing a truly unique snack...

Although, as ever, comedian and presenter Richard Osman saw the funny side, tweeting...

Are you sad that Ricicles have been axed? Let us know over on Facebook and Twitter.

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