After YouTube megastar Zoella – aka Zoe Sugg – sparked rumours she’d secretly given birth, her partner Alfie Deyes has been forced to clear up any confusion.
Speculation started swirling when a video uploaded to Alfie’s Instagram Story appeared to show Zoella’s 37-week bump ‘disappearing’ (à la Beyoncé Knowles) when she sat down.
After receiving a barrage of messages from fans asking if they’d secretly welcomed their little girl, Alfie posted a follow up video to set the record straight.
"Zoe stand up a second, everyone in my DMs is asking if you're pregnant or if you've had the baby," Alfie can be heard saying.
Obliging, Zoe explained, "I'm still pregnant… It did look like I wasn't pregnant though!"
CHECK OUT: Zoe Sugg's favourite foundations
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Zoe Sugg's favourite foundations
1 of 2Rimmel London Match Perfection Liquid Foundation
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Zoe and Alfie announced their pregnancy back in March, taking to Instagram to write, "We’re super excited to share with you, that our baby girl will be joining us in September 💕👶🏼".
Fans were overjoyed by the news, with one writing, "Congratulations Zoe and @alfiedeyes 😁😁 I'm so excited for you guys!!! I follow you since after you met! So happy for you!!!! I mean it!!! ☄💕💕💕💕".
"How have I only just found this out 😂🙈," said another. "Congratulations both of you this is lovely news, so happy for you ❤️."
Zoe made her fame and fortune as one of the OG YouTube stars of the noughties and tweenies, but last year opened up to Grazia about how she had become "addicted" to social media.
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"Setting boundaries on who you follow, what content you consume, and how that content makes you feel is imperative when using social media," she said.
"Do you always feel positive when you come away from social media, or is it something that largely negatively impacts you? All these things are good to question and I think it’s healthy, especially in this day and age, that we’re all taking the time and stepping away from our devices to give us that space we probably don’t realise we need."