It seems as if Phillip Schofield is willing to do anything to help the Text Santa 2015 appeal, bless him.
In a hilarious new promo clip, Phil can be seen wandering through the This Morning studios in a festive jumper - and attracting a LOT of strange looks in the process.
He eventually wanders up to co-presenter Holly Willoughby, who raises an eyebrow and asks: “Haven't you, erm, forgotten something?”
At which point, his bare buttocks are visible on-screen, to which Phillip replies: 'Oh, of course - I haven't donated to Text Santa Christmas jumper day!'
And Holly did NOT look impressed.
Watch the clip for yourself here:
However, while there’s no denying that a LOT of women would want to see Phillip Schofield flash his bits, close friend Holly Willoughby isn’t one of them.
Which is why he used a bum double to shoot the cheeky scenes.
The silver fox told The Mirror: “I thought about getting my own bum out, but then I was offered a bum double and decided that I'd follow in the footsteps of David Beckham and spare Holly the view from the front.
“Even though we're best friends, some things don't need to be shared.”
This year the aim of Text Santa 2015 is to raise money for three charities - Macmillan Cancer Support, Make-A-Wish UK and Save The Children.
**It will return on Friday 18 December on ITV. To get involved, visit ****www.itv.com/textsanta **www.itv.com/textsanta