Following her arrest for drink-driving last week, it's been reported that Tulisa, 27, has been told a stint in the I'm a Celebrity jungle is just what she needs right now.
Brand expert Marcel Knobil told the Daily Star: "An appearance on a reality show like I'm a Celebrity could rescue her and earn the sympathy of viewers.
"Of course, for music artists the best way to rebuild a brand is to have a huge hit record.
"But perhaps for Tulisa we need to see the modern Taming of the Shrew. She has shown she can fight for her own justice, so perhaps she should channel her feistiness into fighting for good causes instead."
Tulisa, who allegedly failed a breathalyser test after crashing her Ferrari outside London's Southgate tube station, has been bailed until November.
As the show usually starts around the same time, it seems unlikely that the former N-Dubz singer will be able to take part.
Reps for Tulisa has dismissed Marcel's comments, and last year she insisted she would never do reality TV.
She said: "Nah, I'm a musician. I've never been a reality TV star and it's not the way I want to go."