Gemma "Just Gemma from Romford" Collins was cruelly trolled by TV viewers after her dramatic first night in the I'm A Celebrity 2014 jungle.
The curvy TOWIE star broke down into tears after becoming frightened in a helicopter, which led to many brained her a 'diva'.
But things got far worse when Gemma hopped into the jungle shower, dressed in a strapless one-piece, in a bid to cool off.
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Hundreds of people began making crude and downright cruel jokes about Gemma's body, sharing offensive parodies of her shower scene and many branding her an "annoying fat s***".
Katie Hopkins, who recently gained weight for an experiment in dieting and exercise, wrote scathingly: "Gemma has cankles wedged into walking boots. A sweat line is seeping out below her gunt.
"Gemma works glamour like no other."
However, while many seemed to join with the dreadful jokes, others were NOT impressed by the fat comments and 'body-shaming'.
Least of all transsexual reality star Chelsey Harwood.
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She wrote:
"Gemma Collins may be 'FAT' but her bank balance is probably fatter than what your life times wages will ever be !! HATER!"
Chelsey went on to post a photo of Gemma, captioning it: "This is BEAUTY what does weight matter?"
She added: "I can see me fuming the whole time Gemma is in that jungle - it reminds me of poor Jade Goody when she was in Big Brother!"
However this comment did not go down well on social media, with many quickly responding that Jade "was a racist and a bully" to Shilpa Shetty during her stint on Celebrity Big Brother.
Chelsey, who is sadly used to dealing with online trolls, responded sharply: "Oh, don't start on my Jade Goody as well now. Rest her soul."
It's nice to see that there are some people speaking up on Gemma's behalf, isn't it?