Superdrug pulls ‘celebrity scale’ as Cheryl Cole tweets ‘girls should be worried about the number on their exam page not a weight scale’

Cheryl Cole tweeted her disapproval over a new ‘celebrity scale’ set to be trialled in selected Superdrug stores.

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by Closer staff |
Published on

The scale features images of celebrities such as Cheryl, Rihanna and Adele instead of numbers to mark how much users weigh.

The singer tweeted: ‘Shocked!! Pls do not include me on your scale… Girls should be worried about the number on their exam page not a weight scale ffs.’

Superdrug defended the scales, saying that they broke down ‘barriers’ in terms of talking about weight loss, encouraging people to think less about figures when it comes to weight.

The scales use celebrity's faces to mark weight rather than numbers.
The scales use celebrity's faces to mark weight rather than numbers.

In a statement to Digital Spy, Superdrug explained that they had removed the scales from their shelves.

‘We've been listening to your comments and feedback throughout the day and are committed to helping people get healthier, and supporting those who want to lose, maintain or put on weight in a healthy and responsible way’

The scales feature celebs like Rihanna.

The statement explained: ‘We created a prototype set of celebrity scales to move the conversation away from weight being perceived as a number, and we want to recognise that everyone is different.’

‘However, we've listened carefully to all our customers' comments and can assure them that the prototype celebrity scales will not be trialled in our stores.’

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