As we all know, a CCTV video that TMZ alleges is of Beyonce's younger sister viciously lashing out at the superstar's husband, Jay Z, has surfaced online.
The footage shows Solange lunging at Jay-Z, punching and kicking him, while he tries to keep her at arm's length. Beyonce, meanwhile, stands to the side, watching the fight unfold before her as a bodyguard intervenes and helps to end the argument.
Since then, the internet has been flooded with jokes and memes about the incident, all hash tagged with the phrase #WhatJayZSaidToSolange. Even 50 Cent posted a video of himself doing a voiceover to the fight on Instagram - and many have dubbed the clip as "hilarious".
But you know what? I think we're all really, really missing the point.
The video might have provided many of us with a source of amusement - after all, there is no audio to the clip, so we can all pretend that the incident was sparked by Jay-Z comparing Solange to Michelle Williams, or something else suitably ludicrous.
The fact of the matter remains, however, is that we have all just witnessed a disturbing act of family violence. And the only reason we're laughing about it is because it is a woman attacking a man, as opposed to the other way around.
Now imagine, if you will, another scenario.
Jay-Z and Solange Knowles have stepped into a lift. Solange makes a comment and Jay-Z lashes out, hitting his wife's sister until a bodyguard steps in to forcibly remove him. However, still furious, Jay-Z continues to kick out at Solange, all as a terrified Beyonce watches on.
It's suddenly very different, isn't it?
Was Jay-Z cheating on Beyonce? Insulting Solange's career? It really doesn't matter - because THAT would be victim blaming.
Just because Jay-Z is a man, and Solange is a woman, does not give her an excuse to hit him.
And it does not give the rest of us cause to dismiss the attack as hilarious meme-fodder.
We need to create a context where we can acknowledge that men are victimised and it doesn't make them any less men.
We need to stop trivialising Solange's attack on Jay-Z and cracking 'hilarious jokes' about it, because it sends a terrible message to victims of violence everywhere.
And, most importantly, we need to stop treating the attack like it's a laughing matter. Because it really, truly isn't.